The 21st century promises to be one of increasing globalization and global interaction. International Trade is being fueled by the rapid development of information and communication technologies (ICT).

Tyark International Trade Diploma is designed for…

• individuals who are new to exporting or importing and serious about exploring global market opportunities.
• companies that are planning on expanding operations to global markets and want to start off on the right foot.
• business professionals or managers who want to improve their expertise in international trade. 

At the end of the program, individuals will know how to… 

• determine ways to optimize an export strategy.
• make export costing and pricing, product, promotion and distribution policies.
• develop and implement an effective export marketing plan.
• decide on the right course of action for financing export deals.
• analyze a balance sheet and income statement of potential buyers/suppliers.
• develop an effective income and expenditure budget for the export department.
• design an organizational chart that will optimize the operation of an export department.
• make policies regarding the management of personnel, both at home and abroad.

Career Prospects

Because of the multidisciplinary nature of international trade, the career possibilities are virtually endless. Graduates can work in either the private or public sector, as an employee, a contractor, or can start his or her own company.

Typically, in an export-import office, whether the company is large or small, the graduates can work in the following areas:

• International marketing and sale;
• Shipping and logistics; or
• Procurement.

Program Framework

Tyark International Trade Diploma consists of eight courses that can be taken as a comprehensive package or individually, that focus on the practical aspects of international business, including logistics, trade finance, nation-by-nation marketing opportunities, market entry strategies, and sound international management techniques. It is an essential toolkit, based on everyday, real-life examples of what works and what doesn’t in international trade.

Courses include:

Each course is the equivalent of 45 hours in length and covers 120 topics.

Global Entrepreneurship, International Trade Finance, International Logistics, International Market Entry and Distribution, and Legal Aspects of International Law are all exam-based courses. International Marketing, International Trade Research, and International Trade Management are project-based courses. Each exam/project is assigned a value of 85%; a participation mark of 15% completes the value of the exam/project.

Methods of Delivery: 

Tyark International Trade Diploma is delivered in several arrangements to best fit the participants’ needs.

Curriculum

Global Entrepreneurship

As global trade barriers come down, Canadian companies must learn to compete internationally. This course will introduce the fundamentals of international trade. It will cover:

• The Global Economy
• The International Business Plan
• The International Institutional Framework
• Canada’s Place in the World
• International Buying and Selling
• Trade Rules
• The Export Process
• The Import Process
• International Marketing
• Trade Financing
• Logistics and Distribution
• The Global Entrepreneur
• Negotiating Abroad
• The Global Corporation

International Marketing

Marketing is the part of a business that focuses on the customer. Nowhere is marketing more important than in the global marketplace where competition is fierce. This course will provide knowledge on how to outdistance the competition. It will cover:

• The Principles of Marketing
• The International Marketing Plan
• Domestic vs. International Marketing
• The Techniques of Market Research
• The Market Entry Strategy
• Cultural, Political, and Legal Implications
• Marketing the Right Product
• The Promotional Strategy
• Missions and Trade Fairs
• Pricing and Marketing
• Enhancing the Marketing Effort
• Marketing Services
• International Marketing Management
• Sources of Assistance

International Trade Finance

Financing plays an essential role in international trade. This course provides examples of complex ventures and will show you how to secure financing for them. It will cover:

• An Introduction to Trade Finance
• The Financing Presentation
• Trade Finance Risk Analysis and Management
• Foreign Exchange Rates
• Export Costing and Transaction Viability
• Forms of Financing
• Trade Payment Methods
• Understanding and Processing Documentary Credits
• Export Credit Insurance
• Official sources of Trade Finance
• Cash Flow Planning
• Countertrade and Consignment
• Bonds and Guarantees
• Factoring and Forfaiting

International Trade Logistics 

Logistics involve the steps taken to get your product to market. This course will teach the crucial interplay of the export team, documents, preparation, and transportation in getting the goods from the seller to the buyer. It will cover:

• The Role of Logistics Management
• Preparing a Logistics Plan
• Supply Chain Management
• Transportation Management and Analysis 
• Inventory Logistics
• Concepts of Advanced Logistics
• Logistics and the Export Process
• Order Processing and Order Fulfillment
• Preparation of Shipments
• Export Documentation
• Shipping, Freight Forwarders, and Insurance
• Delivery and Distribution
• The Import Process
• Import Documentation
• Clearing Canada Customs
• Standards, Health, Safety, and Environmental Issues

International Market Entry and Distribution

Winning at international trade is more than just good marketing. A roadmap for getting products where they need to go is necessary. This course will help chart a course to international markets and negotiate any obstacle. It will cover:

• Defining Strategic Needs
• Barriers to Entry
• Distribution Issues
• Investment-based Entry Strategies
• Pursuing an Investment-based Strategy
• The Role of Partnerships in International Trade
• Partnering with Product Representatives: Agents and Distributors
• Finding the Right Partner
• Negotiating Partnering Agreements
• Working with Suppliers
• Technology Partnering
• Managing a Joint Venture
• Exit Strategies

International Trade Research

True marketing success in international trade depends greatly upon developing an in-depth understanding of target markets. This can only be accomplished through research. This course will cover the research process, step by step. It will cover:

• International Trade Research
• Planning the Research Process
• Defining Research Objectives
• Evaluating Export Opportunities
• Evaluating Import Opportunities
• Data Collection
• Analyzing the Data
• Market Intelligence
• Competitor Intelligence
• Management Information Systems for International Trade
• Sources of Market Information
• Using Databases
• Applying Trade Research: Products and Processes
• Applying Trade Research: The Promotional Strategy

Legal Aspects of International Trade

International trade law is a complex area that can directly affect success in international trade. This course will provide a management perspective in order to become fully aware of all of the international legal implications of expansion into the global marketplace. It will cover:

• An Introduction to Business Law
• Principles of Canadian Contract Law
• International Business Agreements and Conduct
• Dispute Resolution
• Public Trade Law
• Competition and Anti-trust Law
• Sale of Goods
• International Sale of Goods
• Product Liability
• Payment and Finance
• Carriage of Goods
• Insurance
• Agents and Distributors
• Technology and Intellectual Property

International Trade Management

The emergence of a global economy is challenging traditional assumptions about management. This course will help to manage international trade activities more effectively, with an eye to competitive advantage. It will cover:

• Managing the Export Process
• International Business Planning
• The Global Economy and International Companies
• Benchmarking the Competition
• Information for Management
• Operating an Export Office
• Externalizing Operations
• Managing Strategic Alliances and Virtual Corporations
• Managing for Competitive Advantage
• Building an International Work Force
• Managing Cultural Diversity
• Managing International Innovation
• Managing International Assets
• Managing Risk